UHPA has 221 members who, in turn, have 484 offices in Croatia and abroad. The active members are travel agencies, both tour-operators and retailers, including all major and medium-sized, as well as 160 small ones. The associate members are business entities primarily engaged in providing products, services and information sold to or used by travel agents and travel agencies located in countries other than Croatia. The members' companies are either privately owned or, some of the major ones, privatized, resulting from the economic reforms instituted in the country since 1990.
Most of the Croatian travel agencies are ground operators, organizing tours, excursions and cruises within Croatia and abroad for both foreign and domestic tourists. The major agencies have developed their own branch office networks. The larger agencies have 5-37 branch offices, while the medium-sized ones have an average of 2-4 offices each.